Plus-sized retailer Lane Bryant sparked conversation earlier this month when launching its advertisement campaign, “I’m No Angel.” The campaign, paired with the brand’s exclusive bra collection Cacique, hopes to redefine society’s beauty standards.

Lane Bryant prides itself on being inclusive of all women. According to the company’s website, “I’m No Angel” strives to show women who wear Cacique know that sexy comes in many shapes and sizes and understand that “they’re no angels — and they own it.”

“I’m No Angel” is a campaign to represent plus-sized women as being beautiful. However, Lane Bryant claims inclusion, but slightly misses the mark because of its campaign name.

The chief executive officer of Lane Bryant, Linda Heasley, discussed the intentions behind the campaign in a Huffington Post interview, explaining that the point was not to criticize Victoria’s Secret. Rather, the purpose of “I’m No Angel” was to challenge the term “angel” and what it takes to be considered sexy.

“The notion of ‘angel’ implies perfection,” said Heasley. “The campaign is not telling you what you can’t be, but telling you what you can be, and celebrates that.”

Although Lane Bryant strives toward having a positive outlook on personal body image for women, many have critiqued the company by saying that “I Am No Angel” leaves out those who are not as curvy as some of its models.

Among the critics was junior psychology major Jasmine Logan, who felt disconnected from the campaign because of her body shape, which is the opposite of most Lane Bryant models. Logan appreciated the campaign but thought it missed its goal of redefining beauty for all women.

“The Lane Bryant campaign is great for women who need to learn to love their bodies, but it excludes women who aren’t plus-size,” said Logan. “My challenge to ‘I’m No Angel’ is advocating for the women who are not reaching the standards of being curvy. The campaign seems to be advertising for only plus-size women and not the rest of us.”

Lane Bryant is one of many brands that have joined the movement toward pursuing positive body image. Companies such as Dove and American Eagle have addressed the increasing issue of negative self-image and have made efforts toward self-realization and natural beauty, regardless of size or shape.

Having a positive body image doesn’t just affect an individual’s personal perception, but can also have an effect on the way they treat their bodies. Pie Williams, a graduate intern at the Women’s Resource Center, believes that having conversations about positive body image can help fight bigger health issues.

“A lot of things come from how women view their body image, self-esteem, how you compare yourself to other women and sadly eating disorders,” Williams said. “By promoting positive body image, [women] on this campus don’t have to go into eating disorders and such, and instead, embrace who you are.”

On the other hand, Wanda Mitchell, the administrative assistant for the undergraduate Department of Psychology, stated that the conversation is sometimes unnecessary.

“What I have found fascinating is that now on TV, they are starting to shame you if you are too thin, but I don’t think you should focus on body image at all,” Mitchell said. “But I am glad that [Lane Bryant] is saying you should be who you are and not have to fit into a certain mold.”

Lane Bryant has been successful in launching the national conversation for women to truly value their body image. However, it is counterproductive to slam another brand for catering to women who are small and slender. The implications of “I’m No Angel” suggest that women who do not look like the campaign’s models are not considered real women.

As a woman who is considered plus-sized, I know what it’s like to be ill-represented in society and seen as not beautiful. When reading magazines and watching TV, it’s nearly impossible to find representations of women like me who are defining themselves as being beautiful or, in Lane Bryant’s terms, “sexy.” Still, although I look more like the Lane Bryant models than Victoria Secret, that does not make me any more “real” of a women.