In a society where “Keeping up with the Joneses’” is more prevalent than ever, two new supercars from two of the world’s most recognizable car brands unveiled their new models this past year. With an industry that plays like a chess game, the Lamborghini Urus and the Rolls Royce Cullinan have tried to checkmate each other with their new supercars. These two cars are much more than just new models; they have impacted the car culture in multiple ways and perhaps changed how other car brands will unveil their new models.
When the Lamborghini Urus was unveiled, aka the “Lamb Truck,” on Dec. 4, 2017, car lovers and celebrities from around the world couldn’t wait to get behind the wheel. It took over a year for owners who pre-ordered the “Lamb Truck” to finally get them. On Oct. 5 2018, famous Atlanta rapper Offset crowned himself the first person in America to have the brand new Lamborghini Urus. The “Lamb Truck” was a gift to his then-wife, female rap artist Cardi B. The birthday gift from Offset sent shock waves through social media and it wasn’t hard to tell how much of an impact he made. Offset’s posts and Instagram live with the car gave viewers a look at what it was like and sparked immediate envy. Other notable stars that have shown they got the Urus include jeweler Ben Baller, rapper Rich the Kid and rapper Blac Youngsta. Recently, rappers like Future and Gunna have been referencing the Lamborghini Urus in their songs.
“New Lamborghini, the Urus, it came in all orange, it look like a pumpkin,” Gunna raps on the song ‘Unicorn Purp.”
The specialty of the “Lamb Truck” is that it runs just as well if not better than the regular coupe models. With a top speed of about 190 mph and a 0-60mph in just 3.6 seconds, this car is an absolute monster. The only drawback to the Urus would be its fuel economy, which enables it to get about 14 miles per gallon in an urban area. Even though it’s not the most fuel efficient, when someone is behind the wheel of a $450,000 supercar, the fuel consumption of the car may not be the biggest worry. Lamborghini’s website emphasized the performance of the vehicle and its ability.
“Lamborghini Urus integrates a V8 bi-turbo engine with a maximum power output of 478 kW / 650 HP, the best weight-to-power ratio on the SUV market. For this reason, Urus’ performance level is unrivalled,” according to Lamborghini.
While the “Lamb Truck” was made for performance, the Rolls Royce truck on the other hand had a different approach on the SUV model.
The Rolls Royce Cullinan began taking pre-orders in 2018 before finally giving out some of its first models in the latter half of the year. It is unclear who got the first Rolls Royce (RR) truck, because the release was talked about more than the “Lamb Truck.” According to posts on Twitter, Rapper Yo Gotti, might have been the first known celebrity to get the Rolls Royce Cullinan. In comparison to the Urus, the Cullinan is designed for all-terrain and luxury. The top speed for the Rolls Royce truck is 155 mph but has the fuel economy of about 19 mpg. An interesting feature of the Cullinan is its ability to go from an all-terrain SUV to roaming around the city streets. Not to mention the “two viewing seats” that pop out from the truck with a touch of a button. The Cullinan is truly a luxury supercar that a lot of celebrities have been seen getting. Other celebrities who have been pictured or talked about with their RR truck include DJ Khaled, 21 Savage, 50 Cent and Lil Baby.
Both of these cars could be anyone’s dream car and it would be tough to choose just one over the other. If a buyer wants performance then they have to go with the Urus. It truly is a one of a kind car because of just how strong and big the car is. Matched with its features, it is safe to say that the Urus will be moving tremendously fast on any road.
If someone is looking for more of a comfortable, luxurious and sophisticated look, the RR truck is gonna be their supercar. It has a mini fridge for whiskey and champagne in the back seat for crying out loud. As Rolls Royce has always been about luxury and design, their first SUV is truly a special experience.
These two innovations in the car industry are sure to cause all the other car companies to start upgrading their SUV models because these two new supercars have set the bar high. The SUV standard will now have to be about performance and luxury. The way these supercars are able to perform has put tremendous pressure on the rest of the car industry to see what they can come up with in response to these models.